Keith Kiker CFP®
Founder, Wealth Advisor
Keith Kiker knows how to navigate rough waters and not just metaphorically. In his first job out of high school, he worked as a white water rafting guide and then as a backpacking guide. During this three-year stint, he helped students develop the skills they needed to land smartly and safely at their desired destination.
After graduating from Baylor University, Keith worked as a marketing analyst and then as a financial analyst. He quickly realized he preferred a career that made a direct impact on the lives and financial well-being of people and businesses with whom he worked. He also realized his interests in financial planning and investment management created an opportunity to engage his entrepreneurial spirit. His 30+ years in the financial services industry have been a perfect fit.
Keith focuses on his clients’ financial plans, as well as investment and risk management strategies. He also serves as a trusted resource in nearly all aspects of his clients’ personal and professional lives: What to do with a sizeable bonus; the risks and rewards of buying a second home; or better understanding how executive compensation works. Keith is frequently the first person clients call for practical advice when it comes to making decisions that could impact achieving their hopes and dreams. And, does he ever enjoy a good challenge? Whether it’s fixing technology, tucking into a puzzle, or helping a client achieve what might seem like an unachievable goal, Keith’s combination of problem-solving and stick-to-itiveness yields impressive results.
Keith holds his FINRA Series 7, 63, 65 securities registrations, and is a CERTIFIED FINANCIAL PLANNER™ professional. He also holds health, life, and long-term care insurance licenses.
Keith and Joe built their firm culture on the shared values of empathy, integrity, and communication. Keith believes the key to long-term client relationships comes down to clear communication and simplifying complex topics into understandable discussions.
Keith is most grateful for his family: his wife, Suzi; their four kids, Shay, Avery, Chaz, and Bo at varying stages of their schooling or careers; and the time they enjoy together. In his downtime, you can find Keith doing anything from gathering with a small group of friends, reading, skiing, playing golf, or playing around with his dogs in the backyard.
Josh Gerry
Chief Executive Officer
Josh Gerry is redefining succession planning for wealth advisors.
Widely recognized as one of the industry’s leading voices on advisor succession, Josh Gerry is CEO of VestGen Wealth Partners and a 2025 Luminaries Finalist in the M&A Leader of the Year category. He spearheaded the unprecedented merger of 10 advisory practices in December 2024 to launch VestGen, creating a fully integrated wealth management firm that empowers advisors to transition with confidence and aims to ensure clients’ continuity of care across generations. His leadership was recently profiled in a full-page InvestmentNews feature, “Seeking Success from Succession.”
With more than three decades in wealth management, Josh brings deep experience in succession, M&A, and growth strategy. Prior to VestGen, he co-founded Professional Wealth Advisors, LLC, where he scaled the firm to over $10 billion in assets while guiding advisors through successful practice transitions. He later served as CEO of Impetus Wealth Strategies, securing capital commitments to fuel advisor succession and expansion. His earlier leadership roles at AXA and MetLife gave him a deep understanding of large-scale advisor transitions across enterprise firms.
At VestGen, Josh leads the firm’s mission to solve one of the industry’s most pressing challenges: the $13 trillion in assets expected to transition as nearly 40% of advisors retire in the next decade. Josh brings both credibility and conviction to building the next generation of advisor leadership. He is a frequent speaker at industry conferences and contributes thought leadership on the future of succession planning and advisor M&A.
Josh holds a B.S. in Business Economics from UCLA.